We analyze your company’s current marketing, show where your investment is being lost and deliver a plan with priorities, goals and budget. You decide with numbers, before hiring any execution.
Online meeting with no commitment, for companies ready to invest.
It is the analysis and planning work that comes before execution. We assess channels, website, campaigns, lead handling and sales figures, and deliver a marketing plan with priorities, goals per period and the recommended budget for each channel. For example: instead of launching a new campaign, the plan may show that the first step is to fix the page that receives the leads. The plan can be executed with Proceder, with your team or with other suppliers.
Without a diagnostic, the budget goes to the trendy channel or to the most insistent supplier’s suggestion. The real problem, which may be in the website, the offer or lead handling, is still there.
The decision comes from the last conversation, not from the company’s numbers.
The campaign takes the blame for a slow page or for leads that never got a reply.
Without organised history, the monthly goal is a number nobody knows is achievable.
The company talks about everything to everyone and does not stand out from those who charge less.
Consulting applies the four steps of the Proceder Method to your planning. The result is a plan that can be executed and reviewed at every cycle.
↻ The plan is reviewed at every cycle, based on the numbers.
We understand your objectives, offer, audience and capacity to handle leads, and gather your marketing and sales figures.
We organise the data on channels, conversions in Google Analytics 4, lead sources and funnel, to see where the investment is being lost.
We build the plan: priorities, goals per period, budget per channel and the first actions, in order.
We present the plan in a meeting and define the metrics that will measure each decision.
You receive a written plan, with priorities and goals, to execute with Proceder or with your own team.
Consulting brings together the analysis and strategic direction services. It can be the first step before marketing management or a standalone project.
Analysis of channels, numbers and competitors, with opportunities in order of priority.
A 12 to 24 month plan with goals, budget and calendar per channel.
Value proposition, message and identity so the company stands out.
The plan ends with the metrics that will measure each decision and the goal for each one per period. They become the basis of the monthly report.
How many leads the company receives today and where they come from.
How much of the website and campaign traffic becomes leads.
How many leads become clients and for what value.
How much each new client costs today and what the goal is.
For service businesses that are about to invest in marketing and want to decide based on numbers, or that already invest and do not know what is working.
It is not for you if
It is for you if
You want to start posting without thinking about a plan.
You are going to invest in marketing and want to get the order right.
You are looking for a ready-made recipe.
You already invest and do not know what is working.
You do not intend to execute the plan.
You want a plan to execute, with Proceder or with your own team.
You do not have access to your own numbers.
You can share marketing and sales figures.
The investment is defined in the diagnostic, according to the scope of the plan.
It analyzes a company's current marketing and defines what to do, in what order and with what budget. At Proceder, marketing consulting starts with the diagnostic and ends with a plan with priorities, goals and metrics.
Consulting delivers the diagnostic and the plan. Marketing management executes and reviews that plan every month. Many clients start with consulting and move on to management.
No. The plan can be executed by your team or by other suppliers. If you wish, Proceder takes over the execution.
A written plan with priorities, goals per period, recommended budget per channel and the tracking metrics, presented in a meeting.
It depends on the scope: company size, number of channels and depth of the plan. The fee is defined in the diagnostic.
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The diagnostic is the first step of the consulting: we analyze your numbers and channels and show where the biggest opportunity lies.
Fill in the form to book your diagnostic.
