SEO AND AEO

SEO and AEO: your company found on Google and cited in AI answers

We organise your company’s website, content and authority so that it shows up when clients search on Google and when they ask ChatGPT, Gemini or Perplexity. Results are measured in leads, not rankings.

Online meeting with no commitment, for companies that want their own demand.

What it is

What is SEO and AEO?

SEO is the work of making your website appear in Google’s organic results. AEO (answer engine optimization) applies the same care to AI answers, which now summarise search and cite only a few sources.

At Proceder, the two go together: we fix the website’s technical foundation, write pages that answer your clients’ real questions and strengthen the brand’s authority signals. It suits service businesses that want to depend less on ads and more on their own demand.

A familiar scene

Your client asked an AI. It recommended your competitor.

They typed the question on their phone, got a ready-made answer with three names and called the first one. Your website exists and has years of content, but it did not appear anywhere.

It was not a lack of text. It was a lack of structure: pages that do not answer the question, inconsistent company information and no clear signal of who is the expert on the subject.

Proceder’s SEO and AEO organises that structure so Google and AI tools understand, trust and cite your company.

The problem

Why isn't publishing content enough to show up?

A high volume of posts does not guarantee visits. What makes a page appear is answering a specific question well, on a fast website with authority signals.

Whoever answers best is the one who shows up.

Slow or confusing website

Technical errors, duplicate pages and slowness stop Google from reading what you publish.

Content without intent

Generic texts do not answer the question of someone close to hiring.

A brand without authority

Without consistent reviews, mentions and company data, AI tools prefer to cite another source.

Visits without leads

A page that attracts visits but does not lead to contact is a nice number with no result.

How we work

How we work on SEO and AEO, step by step

The work follows the four steps of the Proceder Method, with review cycles every month and quarterly goals, because organic search takes time to respond.

↻ Review cycles based on the numbers for the period.

Plan / Optimize

We map the questions your clients ask, the competition and the pages that already bring visits, and define the priorities and the goal for the quarter.

Structure

We fix the technical foundation, organise the site architecture, structured data and Google profile, and set up conversions in GA4.

Execute

We write and optimize pages and articles, adjust titles and direct answers, and work on mentions and reviews that give the brand authority.

Analyze

Every month we track visits, rankings, AI citations and leads generated, and decide what to reinforce, rewrite or create.

What decides the next topic is the lead generated, not the ranking alone.

Part of

SEO and AEO are part of Marketing management

Organic search performs better when it works with campaigns, social media content and the website. That is why it goes into the same plan and the same report.

Your own demand, in the same system.

Marketing management →

The full solution: channels, campaigns and content run with goals and a monthly review.

Content and social media →

Topics that start from search and gain reach on social media.

Websites and landing pages →

Fast, well-structured pages, the technical foundation of SEO.

Measurement and reporting →

Organic visits, citations and leads in the same monthly report.

How we measure

Which metrics do we track in SEO and AEO?

Organic numbers go into the monthly report, compared with the quarterly goal and with the other channels.

A visit only counts when it becomes a lead.

Organic visits

How many people arrived from Google, by page and by topic.

Rankings and citations

Where the website appears on Google and when the brand is cited in AI answers.

Organic leads

How many forms and messages came from search, recorded in GA4 and the CRM.

Organic cost per client

The investment in the work divided by the clients who arrived through search.

Who it is for

Who is SEO and AEO for?

Organic search is a medium-term investment. It delivers for companies willing to build authority consistently.

It is not for you if

It is for you if

You only need leads this week.

You want to reduce your dependence on ads over the coming months.

You want text in volume, without review.

You value content that answers clients precisely.

You cannot make changes to your website.

You are willing to adjust your website, pages and company data.

You measure success by rankings only.

You measure success by leads and clients.

Typical time to the first consistent signals: 3 to 6 months, depending on the starting point.

Frequently asked questions

Questions about SEO and AEO

What is the difference between SEO and AEO?

SEO works to make the website appear in Google results. AEO works to make the brand a source used in AI answers, such as ChatGPT, Gemini and Perplexity. The foundations are the same: a technically sound website, clear answers and authority.

How soon do results appear?

The first signals usually appear within 3 to 6 months, depending on the age of the website, the competition and the starting point. That is why goals are set per quarter.

Do you guarantee the top position?

No. Nobody controls the Google or AI algorithms. We guarantee the work, the method and transparent numbers, month by month.

Do I need to rebuild my website?

Not always. We start with a technical diagnostic; structure and speed adjustments often solve the issue. When the website is holding results back, we show the reason and the cost before any proposal.

Is what used to be called GEO now AEO?

Yes. We use AEO to refer to answer engine optimization, which includes what we used to call GEO (generative engine optimization).

Google reviews

What the companies we work with say

      EXCELLENT  
   Based on 11 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Robe Belle - Slim & Plus Size 
 
 
 
 Trustindex verifies that the original source of the review is Google. Qualified and very helpful team!
We recommend them.
  
 
      Posted on Google  
   
   Wilson Martim 
 
 
 
 Trustindex verifies that the original source of the review is Google. Proceder isn't just an agency, it's a business partner. From the start, the service was consultative, direct and fully focused on performance. They didn't come to sell services; they came to propose solutions.
The team knows the game, masters data and positioning, and knows where and how to adjust to create real impact. What impressed me most was their ability to listen and turn our goals into concrete strategies.
Professionalism, agility and vision. Simply outstanding.
  
 
      Posted on Google  
   
   HENRIQUE Galdino 
 
 
 
 Trustindex verifies that the original source of the review is Google. From the first contact with Proceder it was clear this isn't an ordinary agency. The service is fast, strategic and built on active listening that makes all the difference. They don't deliver off-the-shelf solutions: they dive into the business, understand the pain points and build a truly tailored path.
It's hard to find a company that combines performance, creativity and closeness with so much competence. I didn't feel like a client but like a partner in the project. I recommend them without hesitation.
  
 
      Posted on Google  
   
   Ramon Cimardi 
 
 
 
 Trustindex verifies that the original source of the review is Google. Excellent service. Talking with Joe, he cleared up my questions and gave me very fast and effective support, even with the time difference, since I'm in Brazil. I recommend their work; I had a great experience.
  
 
      Posted on Google  
   
   Jean Marcos 
 
 
 
 Trustindex verifies that the original source of the review is Google. Top-quality service. Joe and his team are very attentive and solve problems right away. Fast and effective support.
  
 
      Posted on Google  
   
   Andre Fonseca 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great service, a lot of quality in this team's work.
  
 
      Posted on Google  
   
   Adriano Mezzomo 
 
 
 
 Trustindex verifies that the original source of the review is Google. We came to Proceder to build our law firm's website. From the initial idea, through the whole build process, to after-sales support, it was an excellent experience. I recommend Proceder to anyone looking for quality service, transparency and, above all, professionalism.
  
 
      Posted on Google  
   
   Tiago Meyer Mendes 
 
 
 
 Trustindex verifies that the original source of the review is Google. Commitment, dedication, expertise and results!