Social media and content management that supports the sale, not just the feed
We plan, produce and publish your company’s content on Instagram, LinkedIn and the blog, with a calendar tied to campaigns and sales. Every publication has a role on the path to a lead.
Online meeting with no commitment, for companies that want a presence with purpose.
- Blog
- Editorial calendar
- Metrics
What is Proceder's social media and content management?
It is the ongoing operation of your company’s content: editorial line, calendar, scripts, artwork, copy, publishing and analysis. We work on Instagram, LinkedIn and the blog according to your audience.
It suits service businesses that need to be remembered and considered before a client hires. Content is not an isolated channel: it feeds the campaigns, answers questions sales hears and reinforces the authority that SEO and AI tools read.
Three posts a week, and no client asking about them.
The feed is up to date, the artwork follows the brand and the agency delivers the calendar on time. Even so, when someone calls, they say they found the company through a referral.
Publishing is not the problem. The problem is publishing without knowing for whom, without a link to the campaigns and without measuring what happens after the like.
Proceder’s content management starts with the opposite question: what does your client need to see to get in touch?
Why doesn't posting every day bring in clients?
Frequency without strategy generates reach that does not convert. Content that sells answers the questions of people who are deciding and points to the next step.
Topics without an audience
Posts written for everyone do not speak to the person who makes the buying decision.
A feed disconnected from campaigns
The ad promises one thing and the profile shows another, and trust drops.
No call to action
People like it, save it and leave, because nothing points to the next step.
Vanity metrics
Likes and followers grow, but nobody knows how many leads came from the content.
How we manage your content, step by step
Content goes through the four steps of the Proceder Method, with a monthly calendar and a review at each cycle.
↻ Review cycles based on the numbers for the period.
Plan / Optimize
We define audience, topics, editorial line and the role of each channel, based on clients’ real questions and the goals for the period.
Structure
We build the calendar, visual templates, scripts and the connection with campaigns, the blog and landing pages.
Execute
We produce and publish posts, short videos, articles and LinkedIn copy, reviewed by the strategists before going live.
Analyze
Every month we cross-check reach, saves, clicks, messages and leads, and adjust topics and formats for the next cycle.
Next month’s calendar is built from the previous month’s numbers.
Content and social media are part of Marketing management
Content prepares the ground for the campaign, answers what sales hears every day and feeds organic search. That is why it goes into the same plan.
Marketing management →
The full solution, with all channels in the same plan and the same monthly review.
Paid campaigns →
Content that works becomes an ad, and the ad leads to the right profile.
SEO and AEO →
Articles and pages that answer questions and show up on Google and in AI tools.
Branding and positioning →
A clear message and identity before producing in volume.
Which metrics do we track in content?
Content numbers go into the monthly report alongside the other channels, and each format is compared with its role in the plan.
Qualified reach
How many people from the right audience saw the content, by channel and format.
Useful engagement
Saves, shares and comments that show real interest.
Clicks and messages
How many people went from the content to the website, WhatsApp or direct messages.
Leads generated
How many leads had content as their source or along their path.
Who is social media and content management for?
The work delivers for companies that see content as part of the sale and contribute knowledge and approvals.
It is not for you if
It is for you if
You only want nice artwork, without strategy.
You want content that leads to enquiries.
You have no time to approve or record.
You set aside time each month to approve and record.
You measure success by followers only.
You measure success by messages and clients.
You want to go viral at any cost.
You want authority in your field.
Video and photo shoots are planned in the calendar and budgeted in the diagnostic.
Questions about social media management
Which social networks do you manage?
Instagram, LinkedIn and the blog are the main channels. Facebook and YouTube are added when the company's audience is there. The choice is made in planning, not out of habit.
How many posts per month are included?
It depends on the plan and the role of each channel. We prefer fewer, well-made publications tied to the campaigns over volume without strategy. The number is defined in the diagnostic.
Do you reply to comments and messages?
We organise the workflow and the reply templates. Conversations with clients stay with your team, ideally recorded in the CRM so they are not lost.
Do I need to appear in the videos?
It helps a lot, because services are sold on trust. We plan short scripts and recording sessions that take up little of your time.
Google reviews
What the companies we work with say
Start with a diagnostic of your content
We look at your profiles, what already works and what your clients ask before hiring. The form takes about two minutes.
Fill in the form to book your diagnostic.
