ABOUT PROCEDER

Proceder Marketing: a digital marketing consultancy with a method

We are a digital marketing consultancy that acts as the marketing department of the companies we work with. We plan, structure, execute and analyze with a method, and the person who designs the strategy follows every project.

Who we are

What is Proceder Marketing?

Proceder Marketing is a digital marketing consultancy founded in 2009, headquartered in Barcelona with an office in São Paulo. We work as the company’s marketing department: we plan, structure, execute and analyze client acquisition with the Proceder Method. We work with service businesses, such as law firms, clinics and B2B companies, in Brazil, Europe and Latin America. Every project is measured by leads, opportunities, sales and cost per client.

Our story

A consultancy built through practice

Proceder started in 2009 as a digital solutions company and changed along with the market. Each stage added what worked in the previous one: brand, strategy, data and, today, a method of our own.

This method did not come from a manual. It came from years of applying, adjusting, testing and validating with results.
  1. 2009The beginning

    12 Soluções is founded

    Proceder starts as 12 Soluções, a company offering twelve digital solutions for Brazilian businesses.

  2. 2014New brand

    From 12 Soluções to Proceder

    The digital solutions gain a brand proposition and branding. The company is renamed Proceder and becomes a marketing agency.

  3. 2016Headquarters in Blumenau

    Strategy, brand and digital in one place

    With its headquarters in Blumenau (SC), Proceder becomes a full digital agency: strategy, branding and execution run by the same team.

  4. 2018Leadership

    Joe and Dani lead Proceder

    Joe Kuszkowski and Daniele Galdino, who have worked together for more than 20 years, take charge of every project.

  5. 2020Two continents

    From Latin America to Europe

    We opened the Portuguese market and began serving clients in Latin America and Europe. Proceder's full-service marketing is born, with its own structure and a partnership with RD Station.

  6. 2023Headquarters in Barcelona

    Barcelona as main headquarters

    The main operation moves to Barcelona, Spain. The São Paulo office remains dedicated to Brazilian clients.

  7. 2026Repositioning

    Strategy and results at the centre

    Proceder repositions itself as a marketing strategy and results consultancy, with the Proceder Method, data management and AI, always with human review.

Our values

The values that guide every project

They have been the same since our first proposal. They explain how we work and also what we do not do.

We are not post suppliers. We are your company's marketing department.
01

Method before action

Nothing goes live without a plan. Every decision follows the Proceder Method: plan, structure, execute and analyze.

02

Business results

We measure what changes in the company: leads, opportunities, sales and cost per client. Likes and followers are not goals.

03

Ethics and transparency

We work within the rules of each sector and data protection law, including the GDPR. Numbers are shown as they are.

04

Closeness

The person who designs the strategy follows the execution, from the first diagnostic to the reviews of each cycle.

What we do

Our digital marketing consultancy services

You can hire full marketing management or a specific service. They all follow the same method and are overseen by the same strategists.

Team

Who leads our digital marketing consultancy

Projects are led by partners and strategists Joe and Dani. We use AI to speed up what is mechanical. Every decision that affects your business goes through human review.

The person who designs the strategy follows the execution.
Joe Kuszkowski, sócio e estrategista da Proceder Marketing
Partner and strategist

Joe Kuszkowski

More than 15 years in performance, paid media, SEO and automation, with projects in Brazil, Europe and the United States. Leads planning, data and media.

Daniele Galdino, sócia e estrategista da Proceder Marketing
Partner and strategist

Daniele Galdino

More than 15 years in content, SEO and social media. Leads project communication, coordinates creative work and organises the team’s processes.

Frequently asked questions

Questions about Proceder Marketing

What does a digital marketing consultancy do?

A digital marketing consultancy plans and runs a company's marketing based on business goals. At Proceder, this includes the diagnostic, planning, the structure (website, campaigns, conversions and CRM), execution and analysis of results.

What is the difference between a consultancy and a digital marketing agency?

An agency usually delivers assets and services on demand. A consultancy starts with planning and is accountable for the overall result: leads, sales and cost per client. At Proceder, the strategists who design the plan follow the execution.

How long has Proceder been around?

Since 2009. We started as 12 Soluções, a digital solutions company, and became Proceder in 2014. Today our headquarters are in Barcelona, with an office in São Paulo.

Which companies does Proceder work with?

Service businesses that need to win clients online, such as law firms, clinics and B2B companies, in Brazil, Europe and Latin America.

Can I hire just one service?

Yes. You can hire full marketing management or a specific service, such as paid campaigns, SEO or a website. They all follow the same method.

Who follows my project?

The partners and strategists Joe Kuszkowski and Daniele Galdino.

Diagnostic

Start with the diagnostic

In the diagnostic, one of our strategists analyzes your numbers and channels and shows where your biggest growth opportunity lies. It is the first step of every Proceder project.

Fill in the form to book your diagnostic.