MARKETING MANAGEMENT

Marketing management: your company's marketing department, with a method and goals

We plan, execute and analyze your company’s marketing in a single plan: paid campaigns, SEO and AEO, content, social media and website. Each channel has a goal, and results are measured in leads, sales and cost per client.

Online meeting with no commitment, for companies ready to invest.

What it is

What is Proceder's marketing management?

It is the ongoing operation of your company’s marketing, run by our strategists as a marketing department. We bring paid campaigns, SEO and AEO (showing up on Google and in AI answers), content, social media and the website into a single plan, with goals per period and a monthly review. For example: blog content feeds social media and campaigns, and all of them lead to the same conversion page. It suits service businesses that already invest in marketing and want predictability.

The problem

Why doesn't piecemeal marketing win clients?

When each channel has its own supplier, nobody is accountable for the overall result. The ad leads to a website that does not convert, the content does not match the campaign and nobody can say how much each client cost.

A well-run channel on its own is still a loose piece.
1

Each channel with its own goal

The ads team measures clicks, the social team measures followers. Nobody measures sales.

2

Nobody looks at the whole

An adjustment made in one channel does not reach the others, and the same mistake repeats everywhere.

3

Priority by urgency

What gets into the queue is the latest request, not what brings in the most clients.

4

Investment without a clear return

Without conversion tracking and a CRM, you cannot separate the channel that sells from the one that only spends.

How we work

How we work, step by step

All the work goes through the four steps of the Proceder Method. Then the cycle repeats with reviews to adjust the plan and optimize what is live.

↻ Review cycles based on the numbers for the period.

01

Plan / Optimize

We define the offer, audience, channels, budget and goals per period, based on the diagnostic. You approve the plan before any action.

02

Structure

We prepare the foundation: website and landing pages, conversions in Google Analytics 4, ad accounts, CRM and content calendar.

03

Execute

We run campaigns, SEO, content and social media according to the plan, with every deliverable reviewed by the strategists.

04

Analyze

Every month we cross-check investment, leads, opportunities and sales and decide what to keep, adjust or cut.

Every budget and priority decision is made on these numbers.

What is included

What is included in marketing management?

Management brings together the channels that generate demand for your company. You can hire the full solution or start with a specific service, always with the same method.

The services that are part of management
How we measure

Which metrics do we track?

The numbers from every channel go into the same monthly report, compared with the goal for the period. The funnel lives in the CRM, so you can follow each lead through to the sale.

The metric that decides is cost per client.
1

Leads per channel

How many leads came from each channel, campaign and piece of content.

2

Conversion rate

How many visitors to the website and landing pages became leads.

3

Opportunities and sales

How many leads moved forward in the CRM and signed, and for what value.

4

Cost per client

Media and management investment divided by the clients won in the period.

Who it is for

Who is marketing management for?

For service businesses that see marketing as an investment and want a partner accountable for results, not just deliverables.

It is not for you if

It is for you if

You only want posts to keep your profile active.

You sell a service and want new clients every month.

You are looking for the lowest price per deliverable.

You want a single person accountable for marketing.

You expect results without adjusting your offer, website or lead handling.

You are willing to adjust your offer, website and lead handling based on data.

You have nobody to respond to leads.

You have someone to handle the leads that come in.

The investment is defined in the diagnostic, according to the goal, the channels and the media budget.

Frequently asked questions

Questions about marketing management

What is marketing management?

It is the ongoing running of a company's marketing: planning, executing and measuring channels based on business goals. At Proceder, marketing management brings paid campaigns, SEO and AEO, content, social media and website together in a single plan, with a monthly review.

What is the difference between full management and hiring each service separately?

With management, a single team is accountable for the overall result and decides where to invest at each review. Services hired separately follow the same method, but each one is accountable for its own channel.

Can I hire just one service?

Yes. You can start with paid campaigns, SEO and AEO, content and social media, or a website, and expand later.

Do I need an in-house marketing team?

No. Proceder works as your marketing department. On your side, you only need someone to approve the plan, attend the monthly meeting and handle the leads that come in.

How do I follow the results?

Through the monthly report and the funnel in the CRM, with leads, opportunities, sales and cost per client compared with the goal for the period.

How much does full management cost?

The investment depends on the goal, the channels and the media budget. It is defined in the diagnostic, before any proposal.

Google reviews

What the companies we work with say

Posted on Google Google
Robe Belle - Slim & Plus Size profile picture
Robe Belle - Slim & Plus Size
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Qualified and very helpful team! We recommend them.
Posted on Google Google
Wilson Martim profile picture
Wilson Martim
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Proceder isn't just an agency, it's a business partner. From the start, the service was consultative, direct and fully focused on performance. They didn't come to sell services; they came to propose solutions. The team knows the game, masters data and positioning, and knows where and how to adjust to create real impact. What impressed me most was their ability to listen and turn our goals into concrete strategies. Professionalism, agility and vision. Simply outstanding.
Posted on Google Google
HENRIQUE Galdino profile picture
HENRIQUE Galdino
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
From the first contact with Proceder it was clear this isn't an ordinary agency. The service is fast, strategic and built on active listening that makes all the difference. They don't deliver off-the-shelf solutions: they dive into the business, understand the pain points and build a truly tailored path. It's hard to find a company that combines performance, creativity and closeness with so much competence. I didn't feel like a client but like a partner in the project. I recommend them without hesitation.
Posted on Google Google
Ramon Cimardi profile picture
Ramon Cimardi
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent service. Talking with Joe, he cleared up my questions and gave me very fast and effective support, even with the time difference, since I'm in Brazil. I recommend their work; I had a great experience.
Posted on Google Google
Jean Marcos profile picture
Jean Marcos
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Top-quality service. Joe and his team are very attentive and solve problems right away. Fast and effective support.
Posted on Google Google
Andre Fonseca profile picture
Andre Fonseca
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Great service, a lot of quality in this team's work.
Posted on Google Google
Adriano Mezzomo profile picture
Adriano Mezzomo
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We came to Proceder to build our law firm's website. From the initial idea, through the whole build process, to after-sales support, it was an excellent experience. I recommend Proceder to anyone looking for quality service, transparency and, above all, professionalism.
Posted on Google Google
Tiago Meyer Mendes profile picture
Tiago Meyer Mendes
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Commitment, dedication, expertise and results!
Diagnostic

Start with a diagnostic of your marketing

In the diagnostic, we analyze your channels, numbers and competitors and show where the biggest opportunity lies. It is the first step of the work.

Fill in the form to book your diagnostic.