We integrate your company’s marketing and sales: we connect website, campaigns, CRM and automation so that every lead is recorded, answered in time and followed through to the sale. The result is a measured funnel, with the cost per client of each channel.
Online meeting with no commitment, for companies ready to invest.
It is the solution that integrates marketing and sales. We set up conversions in GA4 and the ad platforms, connect forms and WhatsApp to the CRM, create lead handling automations and build the monthly report with the full funnel. For example: a lead that comes in through Google Ads enters the CRM with its source recorded, receives the first automatic reply and, when it signs, shows how much it cost. It suits companies that already generate leads and do not know which ones become clients.
Marketing delivers leads, sales complains about their quality and nobody can show who is right. Without integration, the data for each stage sits in a different place.
The lead arrives on WhatsApp and nobody knows whether it came from an ad, from Google or from a referral.
The lead waits hours for the first reply and looks for another company.
Each department keeps its own records, and the numbers never match.
Without the sale recorded, the platforms learn from clicks, not from clients.
The integration follows the four steps of the Proceder Method. Then the cycle repeats with reviews to adjust the funnel and the automations.
↻ Review cycles based on the funnel numbers.
We map the lead’s journey, from the first click to the sale, and define what needs to be measured at each stage.
We set up conversions in Google Analytics 4 and the platforms, the CRM, the connection of forms and WhatsApp, and the automations.
We monitor the funnel, adjust the automations and guide the team to record each stage in the CRM.
Every month we cross-check investment, leads, opportunities and sales and show the cost per client of each channel.
With the funnel measured, the budget goes to the channel that brings in clients, not just leads.
The solution brings together the tools and processes that turn a lead into sales data. You can hire the full integration or just one part, and it works alongside marketing management.
With marketing and sales connected, the monthly report shows the whole funnel, from investment to sale, by channel.
How many leads came from each channel and campaign.
How long a lead waits for the first reply.
How many leads moved forward in the CRM and signed.
The investment divided by the clients won from each channel.
For companies that already receive leads and want to know which ones become clients, or that are about to invest in media and need to measure the return from the start.
It is not for you if
It is for you if
You do not yet receive leads online.
You already receive leads and want to know which ones become clients.
You do not intend to use a CRM.
You are willing to record lead handling in a CRM.
You only want to install a tool.
You want process and tools working together.
You have nobody to handle leads.
You have a sales team, even a small one.
The investment is defined in the diagnostic, according to the tools and integrations required.
It means connecting marketing and sales tools and processes to follow each lead from the first click to the sale. At Proceder, marketing and sales integration involves conversions in GA4, a CRM, connected forms and WhatsApp, automations and a monthly report.
We work mainly with RD Station, of which we are partners. If the company already uses another CRM, we assess the integration in the diagnostic.
Not always. We first assess what already exists and only recommend changes when the current tool prevents measurement.
No. Tracking is done through the monthly report and the funnel in the CRM, with the numbers compared with the goal for the period.
It depends on the tools, the integrations and the volume of leads. The fee is defined in the diagnostic.
Google reviews
In the diagnostic, we look at how leads arrive, how they are handled and what becomes a sale, and show where the biggest loss is.
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