Last updated: September 30, 2026
Welcome to Proceder Marketing!
This policy aims to inform you, as the data subject, about how Proceder Marketing Digital, in its capacity as Data Controller, collects, uses and protects your personal data.
This policy has been prepared in accordance with the European Union General Data Protection Regulation (GDPR – Regulation (EU) 2016/679) and the Brazilian General Data Protection Law (LGPD – Law No. 13,709/2018), and applies to all visitors of the website, in every language.
At Proceder Marketing, we value your privacy. We collect personal data and browsing information for the following purposes, each supported by a specific legal basis, as required by the GDPR and the LGPD:
| Purpose of processing | Data collected | Legal basis (GDPR/LGPD) |
| Website improvement and performance analysis | IP address, approximate location, pages visited, time on site, browsing behaviour (via cookies). | The data subject’s consent for non-essential cookies; legitimate interest for strictly necessary technical data. |
| Communications and marketing (newsletters, offers, content) | Name, email, phone number. | The data subject’s consent (obtained through a clear and specific opt-in). |
| Performance of contracts (contracted services and quotes) | Name, email, phone number and financial/payment information. | Performance of a contract or pre-contractual steps. |
| Advertising personalisation (targeted ads) | Browsing data and hashed data for advertising tools (Meta Ads, Google Ads, LinkedIn Ads, Microsoft Ads). | The data subject’s consent. |
| Compliance with legal obligations | Data required for issuing invoices and meeting legal requirements. | Compliance with a legal or regulatory obligation. |
Your personal data will not be shared with third parties without your consent, except in the following situations:
Business partners and advertising tools: Google Ads, Meta Ads, LinkedIn Ads and Microsoft Ads, for ad targeting and performance analysis, only after your consent.
Service providers (data processors): companies that help us manage the website, hosting, email marketing, CRM and internal systems, processing data on our behalf.
Legal obligation: when required by law, court order, or to protect the rights and safety of Proceder Marketing.
We use services from technology partners (such as Google, Meta and RD Station) that may have servers located outside the European Union and/or Brazil. In such cases, Proceder Marketing ensures that the transfer is carried out in compliance with the law, using mechanisms that provide an adequate level of personal data protection, such as:
The adoption of Standard Contractual Clauses (SCCs).
Transfers necessary for the performance of a contract or supported by another applicable legal basis.
Cookies are small text files stored on your device. We use first-party and third-party cookies to keep the website working, remember your preferences, measure performance and, with your permission, support marketing activities.
Functional (always active): required for the website to work and to store your cookie choice.
Statistics: measure visits and website usage. Only activated after your consent.
Marketing: automation and customer-service tools (such as the WhatsApp button) and advertising tools. Only loaded after your consent.
On your first visit, we show a notice where you can accept, decline or choose by category. Declining does not prevent you from using the website. You can change your choice at any time:
| Service | Purpose | Category | Main cookies |
| Consent management (Complianz / WP Consent API) | Store your cookie choice. | Functional | cmplz_*, wp_consent_* |
| Cloudflare Turnstile | Protect forms against spam and abuse. | Functional | cf_* |
| Google Analytics 4 (Google) | Measure visits, traffic sources and website usage. | Statistics | _ga, _ga_* |
| RD Station Marketing (RD Station) | Marketing automation, conversion tracking, pop-ups and WhatsApp button. | Marketing | __trf.src, rdtrk |
You can also block or delete cookies in your browser settings. In that case, some website features may not work as expected.
You may exercise the following rights at any time by contacting our Data Protection Officer (DPO):
Confirmation that processing takes place and access to the data.
Rectification of incomplete, inaccurate or outdated data.
Anonymisation, restriction or erasure of unnecessary or excessive data, or data processed unlawfully.
Portability of data to another service or product provider.
Erasure of data processed on the basis of your consent.
Information about the public and private entities with which data is shared.
Information about the possibility of not giving consent and the consequences of refusal.
Withdrawal of consent at any time.
Review of decisions made solely on the basis of automated processing of personal data.
You also have the right to lodge a complaint with the competent data protection authority: the supervisory authority of your country in the European Union (in Spain, the AEPD) or, in Brazil, the ANPD.
We adopt technical and organisational security measures to protect your data against unauthorised access and accidental or unlawful destruction, loss, alteration, disclosure or dissemination. We undertake to notify data subjects and the competent authorities of any security incident that may pose a relevant risk or harm.
The Controller responsible for processing your data is:
Proceder Marketing Digital
Address in Brazil: Tv. Dona Paula, 13, Higienópolis, São Paulo – SP, 01239-050, Brazil.
Address in the EU: Carrer de Càceres, 08028 Barcelona, Spain.
The DPO is the communication channel between the Controller, data subjects and data protection authorities (EU supervisory authorities / ANPD in Brazil).
DPO department: Marketing & Communication
Dedicated privacy email: [email protected]
To exercise your rights or ask questions about this policy, please contact the DPO by email.
This policy may be updated periodically to reflect new practices or legal requirements. The date of the last update is shown at the top of the document. We recommend that you review it regularly.
Proceder Marketing Digital
September 30, 2026
