Paid campaign management on Google Ads and Meta Ads, measured by the cost of each client
We plan, build and optimize your Google Ads and Meta Ads within a system that connects campaign, website, lead handling and CRM. Every month you see how much you invested and how many clients came in.
Online meeting with no commitment, for companies ready to invest in media.
- Google Ads
- Meta Ads
- Landing pages
- GA4
- CRM
What is Proceder's paid campaign management?
It is the ongoing operation of your ads on Google Ads and Meta Ads (Facebook and Instagram): strategy, creative, setup, monitoring and monthly review. It suits service businesses that invest, or want to invest, in media and need to know how much each new client costs. The campaign does not run on its own: it is part of Marketing management, together with website, content, lead handling and CRM.
Monday, 9 am: the report says the campaign was a success.
Clicks are up, cost per click is down and the platform dashboard is all green. Even so, the week’s calendar is empty and sales are asking where the leads are.
The problem is rarely the ad. It is the path after it: the page that is slow to load, the form nobody answers, the sale that is never recorded anywhere.
That path, from click to client, is what Proceder’s paid campaign management organises.
Why doesn't an ad on its own win a client?
Clicks and impressions are platform numbers. What pays the bills is the client who signs, and that depends on what happens after the click.
Budget in the wrong place
Keywords and audiences that are too broad pay for clicks from people who will never buy.
A page that does not convert
The ad leads to a slow or generic page, and people give up before talking to you.
Leads with no reply
The lead arrives out of hours, nobody replies in time and the paid click is lost.
Not knowing what sold
Without conversion tracking and a CRM, you cannot separate the campaign that brings clients from the one that only brings clicks.
How we manage your paid campaigns, step by step
Every campaign goes through the four steps of the Proceder Method. Then the cycle repeats with reviews to adjust the plan and optimize what is live.
↻ Review cycles based on the numbers for the period.
Plan / Optimize
We define the offer, audience, keywords, budget per channel and the cost per client goal, based on your history and the diagnostic.
Structure
We set up the accounts, conversions in GA4 and the platforms, the landing pages and the CRM connection, so every lead has its source recorded.
Execute
We create ads and audiences, monitor bids, search terms and frequency, and test creatives and messages in short cycles.
Analyze
Every month we cross-check investment, leads, opportunities and sales, cut what does not bring clients and reinforce what does.
Budget decisions are always made on these numbers.
Paid campaigns are part of Marketing management
A campaign performs when it works with the other pieces. That is why it goes into the same plan, the same backlog and the same report as the other channels.
Marketing management →
The full solution: a senior team running channels, campaigns and content, with a review every month.
Websites and landing pages →
Fast pages, built for the campaign, that turn clicks into leads.
CRM and automation →
Every lead recorded, answered in time and followed through to the sale.
Measurement and reporting →
Conversions set up and a monthly report with the cost of each client.
Which metrics do we track in paid campaigns?
The numbers for each campaign go into the monthly report, alongside the other channels, and are compared with the goal for the period.
Cost per lead
How much each lead cost, by campaign, channel and audience.
Conversion rate
How many visitors coming from the ad became leads on the page.
Opportunities and sales
How many leads from the campaign moved forward in the CRM and signed.
Cost per client
Media and management investment divided by the clients the campaign brought in.
Who is paid campaign management for?
A campaign performs better when it is connected to the website, lead handling and the CRM. That is why the work delivers for companies with the structure to handle the demand that comes in.
It is not for you if
It is for you if
You only want to boost posts now and then.
You sell a service and want new clients every month.
You are looking for someone to press buttons on the platform.
You have a media budget and see it as an investment.
You expect to sell without adjusting your offer, page or lead handling.
You are willing to adjust your offer, page and lead handling based on data.
You have nobody to respond to leads.
You have someone to handle the leads that come in.
The media budget is paid directly to Google and Meta, separately from the management fee.
Questions about paid campaign management
Can I hire paid campaign management only?
Yes. We can take on just the management of your Google Ads campaigns, your Meta Ads campaigns or both. Even in this format, we set up conversions and track what happens after the click, because that is what shows the cost per client.
How much do I need to invest in ads?
It depends on the sector, the region and the goal. The budget is defined in the diagnostic, based on your history and the cost per client your business can sustain.
Is the media budget included?
No. The budget is paid directly to Google and Meta, on your own card, and the accounts are held in your company's name. Proceder charges for the management.
How soon do the first leads arrive?
The first leads usually arrive in the first weeks of a campaign. Optimization works in cycles of 1 to 3 months, and each cycle is compared with the goal for the period.
How do I follow the work?
You receive a report every month and attend a review and planning meeting. Between meetings, the work moves forward by email and messages.
Google reviews
What the companies we work with say
Start with a diagnostic of your campaigns
Before touching the budget, we look at your numbers, your current campaigns and the lead’s path to the sale. The form takes about two minutes.
Fill in the form to book your diagnostic.
