WEBSITES AND LANDING PAGES

Websites and landing pages built to turn visits into leads

We plan and build your company’s website and landing pages around the offer and the client’s journey: fast, clear pages with measured conversions, connected to the CRM. The website becomes the foundation for every channel.

Online meeting with no commitment, for companies that want a website that works.

What it is

What is Proceder's website and landing page service?

It is the planning, building and continuous improvement of your company’s pages: corporate website, service pages and campaign landing pages, on WordPress, with hosting and maintenance organised.

It suits service businesses that invest in ads, SEO or content and need those visits to become leads. The website is not a project that ends at delivery: it goes into the marketing plan and is adjusted according to the numbers.

A familiar scene

The new website looks great. The leads have not changed.

There were months of meetings about colours, photos and animations. The website went live, everyone praised it, and the form still receives the same two messages a week.

The question that matters was missing: what does a visitor need to read, see and feel to ask for a quote? And nobody measured where they give up.

Proceder builds pages starting from that question, and keeps adjusting them after they go live.

The problem

Why doesn't a good-looking website guarantee leads?

Visuals attract, but what decides is a clear offer, speed and how easy it is to talk to you.

A good page is a page that converts.

Slow pages

Every extra second of loading time makes some visitors give up, especially on mobile.

An unclear offer

Visitors do not quickly understand what you do, for whom and why they should choose you.

A difficult form

Too many fields, a hidden button or no WhatsApp option make interested visitors leave.

Nothing measured

Without conversion tracking, nobody knows which page or campaign brings in leads.

How we work

How we build and improve your pages, step by step

Every website and landing page goes through the four steps of the Proceder Method. Once live, it enters the review cycle together with the other channels.

↻ Review cycles based on the numbers for the period.

Plan / Optimize

We define the offer, audience, page structure, messages and conversion goal, based on the diagnostic and the planned campaigns.

Structure

We build on WordPress with a custom layout, copy, optimized speed, forms connected to the CRM and conversions in GA4.

Execute

We publish, connect the pages to campaigns and content, and look after updates, security and small improvements.

Analyze

Every month we look at conversion rate, lead sources and drop-off points, and test changes to headlines, offers and forms.

The page changes when the numbers show where visitors give up.

Part of

Websites and landing pages are part of Marketing management

The website receives visits from every channel. That is why it is planned together with campaigns, SEO and the CRM, and measured in the same report.

The foundation where every channel lands.

Marketing management →

The full solution, with website, channels and campaigns in the same plan.

Paid campaigns →

Landing pages built for each campaign, with a message aligned to the ad.

SEO and AEO →

A technical structure and pages that Google and AI tools can read.

CRM and automation →

Every form connected to the CRM, with a fast reply and the source recorded.

How we measure

Which metrics do we track on the pages?

Website numbers go into the monthly report and show how much of each channel’s traffic becomes leads.

The metric that decides is conversion rate.

Speed

Loading time and stability, on mobile and desktop.

Conversion rate

How many visits became a form, a call or a WhatsApp message, by page.

Lead sources

Which channel and campaign each recorded lead came from.

Drop-off points

Where people give up, to guide the next adjustment.

Who it is for

Who is the website and landing page service for?

The work delivers for companies that treat their website as a sales tool and want it to evolve with the data.

It is not for you if

It is for you if

You want a website that just sits there.

You want a website that generates leads every month.

You choose the layout on taste alone.

You are willing to decide based on data and tests.

You do not invest in any traffic channel.

You invest, or will invest, in ads, SEO or content.

You have nobody to respond to leads.

You have someone to handle the leads the website generates.

Hosting, domain and paid tools are defined in the diagnostic, in your company’s name.

Frequently asked questions

Questions about websites and landing pages

How long does it take to build the website?

A landing page is usually ready in 2 to 3 weeks. A corporate website with service pages takes 6 to 10 weeks, depending on the volume of content and approvals.

Do you use WordPress?

Yes. We work with WordPress for its flexibility, its SEO and how easy it is for your team to edit text. The layout is custom, with no generic theme.

Is the website registered in my company's name?

Yes. Domain, hosting and accounts are in your company's name, with access shared with Proceder.

Do you handle maintenance afterwards?

Yes. Updates, security, backups and small improvements are part of the plan, together with conversion tests.

Google reviews

What the companies we work with say

      EXCELLENT  
   Based on 11 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Robe Belle - Slim & Plus Size 
 
 
 
 Trustindex verifies that the original source of the review is Google. Qualified and very helpful team!
We recommend them.
  
 
      Posted on Google  
   
   Wilson Martim 
 
 
 
 Trustindex verifies that the original source of the review is Google. Proceder isn't just an agency, it's a business partner. From the start, the service was consultative, direct and fully focused on performance. They didn't come to sell services; they came to propose solutions.
The team knows the game, masters data and positioning, and knows where and how to adjust to create real impact. What impressed me most was their ability to listen and turn our goals into concrete strategies.
Professionalism, agility and vision. Simply outstanding.
  
 
      Posted on Google  
   
   HENRIQUE Galdino 
 
 
 
 Trustindex verifies that the original source of the review is Google. From the first contact with Proceder it was clear this isn't an ordinary agency. The service is fast, strategic and built on active listening that makes all the difference. They don't deliver off-the-shelf solutions: they dive into the business, understand the pain points and build a truly tailored path.
It's hard to find a company that combines performance, creativity and closeness with so much competence. I didn't feel like a client but like a partner in the project. I recommend them without hesitation.
  
 
      Posted on Google  
   
   Ramon Cimardi 
 
 
 
 Trustindex verifies that the original source of the review is Google. Excellent service. Talking with Joe, he cleared up my questions and gave me very fast and effective support, even with the time difference, since I'm in Brazil. I recommend their work; I had a great experience.
  
 
      Posted on Google  
   
   Jean Marcos 
 
 
 
 Trustindex verifies that the original source of the review is Google. Top-quality service. Joe and his team are very attentive and solve problems right away. Fast and effective support.
  
 
      Posted on Google  
   
   Andre Fonseca 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great service, a lot of quality in this team's work.
  
 
      Posted on Google  
   
   Adriano Mezzomo 
 
 
 
 Trustindex verifies that the original source of the review is Google. We came to Proceder to build our law firm's website. From the initial idea, through the whole build process, to after-sales support, it was an excellent experience. I recommend Proceder to anyone looking for quality service, transparency and, above all, professionalism.
  
 
      Posted on Google  
   
   Tiago Meyer Mendes 
 
 
 
 Trustindex verifies that the original source of the review is Google. Commitment, dedication, expertise and results!