Our digital marketing methodology organises all the work into four steps: Plan, Structure, Execute and Analyze. A continuous cycle, with reviews that adjust the plan and optimize what is live, always based on your company’s numbers.
Online meeting with no commitment, for companies ready to invest.
The Proceder Method is the digital marketing methodology we use with every client: a four-step cycle (plan, structure, execute and analyze) with continuous reviews. Every action starts from a plan, follows a defined process and is assessed by leads, opportunities, sales and cost per client. For example, a campaign only goes live once it has a defined goal and conversion tracking in place. It applies to full Marketing management and to each service hired separately.
When each channel runs on its own, the work becomes a string of deliverables: this week’s post, this month’s ad, the website that is never finished. So nobody answers the question that matters: how much did each client cost.
Website, social media and ads handled by different people, with different goals and no view of the whole.
What gets into the queue is the latest request, not what brings in clients.
Plenty of numbers on screen and no decision recorded for the following month.
Without a goal per period, nobody can say whether the month was good or bad.
Each step has a clear deliverable for you. Then, at every review, the analysis becomes an adjustment to the plan and an optimization of what is already running.
↻ Review cycles to adjust the plan and optimize results.
We define the offer, audience, channels, budget and goals per period. You receive the plan with priorities and the numbers we will pursue.
We build the foundation: website and landing pages, conversions in Google Analytics 4, CRM and automations. You receive everything set up and measuring before the first campaign.
We run campaigns, content and lead handling according to the approved plan. You follow progress and approve what depends on your decision.
We cross-check investment, leads, opportunities and sales. You receive the monthly report and the list of what changes in the next cycle.
The method did not come from a manual. It came from years of applying, adjusting and measuring with service businesses, since 2009.
Three principles underpin our digital marketing methodology. They come from established management practice, adapted to the routine of service businesses.
Nothing goes live unless it is in the plan: objective, audience, channel, budget and goal for the period, prioritised by impact on clients.
Every deliverable follows a defined, reviewed process that maintains quality and deadlines and improves with each cycle.
Adjustments are decided on the numbers for the period and recorded in writing, with the next step for each action.
A fixed rhythm, so you know when you decide and when you simply follow along.
We review the previous month and plan the next one, with the report on the table.
The work moves forward by email and messages, with no unnecessary meetings.
For longer-term goals and projects, such as a new website or a repositioning.
Every campaign or content test has a period and a goal defined in the plan.
Each metric is compared with the goal for your period. You also receive a clear monthly report and the funnel organised in the CRM.
How many leads came in, by channel and by campaign.
How many leads became a sales conversation in the CRM.
How many clients signed and for what value.
Media and management investment divided by the clients won in the period.
No. It organises any work Proceder does, from full Marketing management to a single service hired on its own, such as paid campaigns or a website.
The first cycle already delivers the plan, the structure and the first actions live. Results in clients depend on the sector, the budget and the starting point, and are measured at each review against the goal for the period.
It is a fixed process to plan, execute and measure a company's marketing, instead of isolated actions. At Proceder, the digital marketing methodology has four steps (plan, structure, execute and analyze) and continuous reviews, with each action measured by cost per client.
Yes, one a month. That is where we approve priorities and budget. The rest of the work moves forward without taking up your calendar.
With the diagnostic: we analyze your numbers and channels and show where your investment is being lost. From there we build the first plan.
The diagnostic is the first Plan step of the cycle: we analyze your numbers and return a plan with priorities. The form takes about two minutes.
Fill in the form to book your diagnostic.
